Tools & Templates

01

Complimentary

Think before you write

Homepage Blueprint
+ more resources

Free

then

02

Planners

Write before you build

One for every page
of your website

From $397

then

03

Templates

Build when you're ready

One for every woman
in business

From $297

A system for women entrepreneurs who are ready to show up properly online.

Complimentary

Free resources to help you think before you write.

The Brand Signal Check

Is your business signalling the right things to potential clients?

Take the assessment →

The Web Strategy Scorecard

Find out if your website is functioning as a strategic business asset.

Get it for free →

Homepage Copy Blueprint

The copy strategy behind a homepage that earns the scroll.

Get it for free →

Planners

Guided page-by-page blueprints to help you write before you build.

Four page-by-page copy planners are COMING SOON:
About, Services, Portfolio, and Contact. Each one built to the same strategic depth as the free Homepage Blueprint.

Waitlist members get early bird pricing and exclusive access to a FREE video:
How to write website copy that sounds like you, not AI.

Because the problem with AI copy isn't that it's wrong. It's that it sounds like everyone else — and your website can't afford that.

Templates

The words are ready. Now build the site.

A webpage and a smartphone displaying a yoga program for women. The webpage features a woman doing a headstand yoga pose in a bright, minimalist room, with text promoting yoga for high-achieving women. The mobile screen shows a journal with resources and images related to wellness.

Glow

SERENE · LUMINOUS · GROUNDED

A website homepage with bold text promoting services for confident brands, a mobile phone showing a floral design, icons of people with a section header titled 'Kind Words from Our' and portrait images. The design features a mix of colorful images, text, and a color palette including green, beige, and yellow backgrounds.

Velvet

BOLD · REFINED · STRATEGIC

A magazine cover featuring a woman in a pink sweater, with large bold text that says 'BOLD,' 'UNAPOLOGETIC,' and 'UNFORGETTABLE.' The magazine is by Willow Hartman and includes promotional information about social media and sales statistics, with various images and design elements.

Willow

EDITORIAL · DARING · MODERN

Atelier

ARTFUL · CULTURED · ELEVATED

Rosette

ROMANTIC · ARTFUL · POISED

Linen

TIMELESS · AIRY · REFINED

Watch me on YouTube

Strategy, story & the occasional rant. Longer thoughts, moving pictures.