1/ POSITIONING, PRICING & DEMAND CLARITY

• Get clear on what you offer, who it’s for, and why it’s worth paying for

• Set pricing you can state without explaining or shrinking

• Decide what actually drives demand, and what doesn’t matter

Result: You know what to say, who it’s for, and what to charge, without hesitating.

2/ MARKETING SYSTEM & CLIENT ACQUISITION LOGIC

• Decide how clients should find you and what your website is supporting

• Choose one clear action your site is built around

• Stop changing your message every time you post or pitch

Result: Your website supports getting clients instead of creating more questions.

3/ COMPLETE WEBSITE BUILD

• A clean, beautiful, functional Squarespace website built on business logic instead of pretty pictures

• Clear pages, navigation, and calls to action

• Designed to feel credible, settled, and easy to use

Result: Your site finally reflects confidence, not “still figuring it out.”

4/ MEASUREMENT & CONTROL

• Track only what tells you if this is working

• Ignore vanity metrics and unnecessary dashboards

• Know when to stay the course and when to adjust

Result: You can see what’s working, focus on it, and stop chasing everything else.

5/ LAUNCH & HANDOFF

• A fixed timeline to go live

• Clear guidance on what changes later — and what stays fixed

• Confidence using your site without reopening old decisions

Result: After launch, you know exactly what to focus on next — without tearing the site apart.