Toronto-based brand and Squarespace website designer creating premium, high-converting custom websites for women entrepreneurs and women-owned businesses.

MARIA FAKHRUDDIN is the founder of Gumptious Design Shop and brings 13+ years of Fortune 500 digital product design experience and an MBA from the University of Toronto's Rotman School of Management to every project. She specializes in custom Squarespace website design, brand identity, and strategic design for service-based women entrepreneurs who are ready to show up online as the experts they are — with clarity, confidence, and conversion in mind.

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gumption, irl

I started a YouTube channel about design thinking. Specifically about how design principles, the ones designers have been arguing about for a century, actually explain how we show up in our work, our businesses, and our lives.

No morning routines. N

Your website design can’t clarify uncertainty. It gives form to what’s already been decided.

When the business focus is clear — who it’s for, what it’s solving, and how it’s positioned, design stops compensating a

Most website briefs start with aesthetics. Colours, fonts, vibes, inspiration boards. These things matter. But they are not strategy. Strategy is what happens before any of that. It is deciding who this site is specifically for, what it is specifical

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