Brand Identity Design
You're done with the logo that could belong to anyone.
You have taste. You've built something real. Your brand should be the first thing that proves it — not the thing you apologise for when you hand over your card.
Starting at $6,500 USD · Limited availability
You’ve been in business long enough to know the difference between a logo and a brand. You’re not looking for pretty.
You’re looking for pretty AND precise, something that reflects the level you're already operating at and opens the door to the level you’re heading toward.
How the Gumptious Brand Design works
Most brand designers ask what you want to look like. I ask what position in your market will make you the obvious choice — and what that choice needs to be worth to your ideal client. This is how we get there.
Before the first sketch, I need to understand your business.
You begin with a structured pre-work intake — not a mood board, not a Pinterest link. A diagnostic that covers your offer architecture, your ideal client, your competitive landscape, and where you want to be positioned in your market. I read it carefully before we speak. By the time we meet, I already know more about your business than most designers learn in an entire project.
Most designers ask what you want to look like. I ask where you want to own.
Using market segmentation and competitive positioning frameworks, I map where you currently sit in your category and where the white space is. Your brand will not be built on aesthetic preference alone. It will be built on a defensible position — one that is true to what you do, distinct from what others offer, and designed to attract the client who is ready to pay what you are worth.
This is where strategy becomes something you can see.
Every visual decision — the mark, the colour, the type, the spacing — is made in direct response to your positioning. Nothing is chosen because it is trending. Everything is chosen because it is right for where you are going. You will see one considered creative direction, built with intention, not three options designed to hedge.
You leave with everything. No asterisks.
Your brand is delivered as a complete, professional system — ready to use across every touchpoint from day one. This is not a logo file and a wish of good luck. It includes:
Pretty & precise. In practice.
(from a recent client engagement)
MOODBOARD
BRAND IDENTITY
Brand clarity isn’t an output. It’s a prerequisite.
This work defines the decisions your business will rely on —who it’s for, what it stands for, and where it draws firm boundaries —so design, messaging, and pricing don’t carry unresolved questions.
FOR FOUNDERS WHO WANT THEIR WEBSITE TO SUPPORT CONFIDENT PRICING —NOT COMPENSATE FOR “WELL… YEAH… MAYBE… I DUNNO!”
In case we haven’t met…
I’m Maria.
I help women founders turn messy offers into clean, premium websites that sell. My background in design systems and strategy means your site is more than pretty. It is a working asset with a plan.
I keep the process personal, the timeline tight, and the results measurable. If you want a site that looks like you and works like a business, you are in the right place.
Brands I have worked with:
