GUIDED BRAND & BUSINESS STRATEGY

Brand and business strategy

for clear positioning and direction

A guided brand and business strategy engagement designed to clarify positioning, priorities, and narrative direction so future decisions are aligned and execution is clean.

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The Brand & Business Strategy Process

Brand clarity isn’t an output. It’s a prerequisite.

This work focuses on defining who the brand is for, what it stands for, and how it should be understood — before those decisions are translated into design.

FOR FOUNDERS WHO VALUE PRECISION, COHERENCE, AND CREDIBILITY OVER NOISE.

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“Maria is the kind of creative partner who elevates every team she works with. Her ability to combine strategy, design, and human insight creates clarity and momentum where it matters most.”

— Russ Stothers, Director of Product Management, Copperleaf Technologies
“Maria led the UX initiative with well-thought-out user flows, optimizations, and mockups. Her deep understanding of design made the platform meaningfully more successful.”

— Morgan Tiley, Director of Engineering
“Maria’s thorough research, digital expertise, and ability to clearly translate findings into recommendations brought the project to a successful close.”

— Menka Uttamchandani, Analytics & Insights
“Maria is a fantastic design leader who drives alignment and advocates for design thinking, research, and operational excellence.”

— Ian Muirhead, Strategic Product & Design Leadership
“Maria has a rare blend of creativity, warmth, and strategic thinking. Her ability to see the big picture while attending to the finest details is exceptional.”

— Alan Cunnane, Consulting Project & Product Manager

In case we haven’t met…

I’m Maria.

I help women founders turn messy offers into clean, premium websites that sell. My background in design systems and strategy means your site is more than pretty. It is a working asset with a plan.

I keep the process personal, the timeline tight, and the results measurable. If you want a site that looks like you and works like a business, you are in the right place.

Book a call to chat more!

Brands I have worked with:

Brand and business strategy

for clear positioning and direction

The Brand & Business Strategy Process

Brand clarity isn’t an output. It’s a prerequisite.

“Maria is the kind of creative partner who elevates every team she works with. Her ability to combine strategy, design, and human insight creates clarity and momentum where it matters most.”

“Maria led the UX initiative with well-thought-out user flows, optimizations, and mockups. Her deep understanding of design made the platform meaningfully more successful.”

“Maria’s thorough research, digital expertise, and ability to clearly translate findings into recommendations brought the project to a successful close.”

“Maria is a fantastic design leader who drives alignment and advocates for design thinking, research, and operational excellence.”

“Maria has a rare blend of creativity, warmth, and strategic thinking. Her ability to see the big picture while attending to the finest details is exceptional.”

Your evolved, future self is calling. Ready to say ‘hello?’

GUMPTIOUS DESIGN SHOP

gumption, irl