“A website launched.

An audience didn’t.”

It doesn’t have to end this way.

GUIDED BRAND & BUSINESS STRATEGY

“A website launched.

An audience didn’t.”

It doesn’t have to end this way.

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This add-on exists for one reason: Before we build anything, we need to know who this website is for.

If that’s not clear yet, everything that follows becomes harder, slower, and shakier.

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The Brand & Business Strategy Process

This process is designed to settle decisions early, so execution doesn’t carry unnecessary weight later.

A vertical diagram illustrating the relationship between orientation, direction, and decisions. The diagram has three sections labeled 'Orientation' at the top, 'Direction' in the middle with a compass icon, and 'Decisions' at the bottom with a green checkmark.

Brand clarity isn’t an output. It’s a prerequisite.

This work defines the decisions your business will rely on —who it’s for, what it stands for, and where it draws firm boundaries —so design, messaging, and pricing don’t carry unresolved questions.

FOR FOUNDERS WHO WANT THEIR WEBSITE TO SUPPORT CONFIDENT PRICING —NOT COMPENSATE FOR “WELL… YEAH… MAYBE… I DUNNO!”

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  • “Maria is the kind of creative partner who elevates every team she works with. Her ability to combine strategy, design, and human insight creates clarity and momentum where it matters most.”

    — Russ Stothers, Director of Product Management, Copperleaf Technologies

  • “Maria led the UX initiative with well-thought-out user flows, optimizations, and mockups. Her deep understanding of design made the platform meaningfully more successful.”

    — Morgan Tiley, Director of Engineering

  • “Maria’s thorough research, digital expertise, and ability to clearly translate findings into recommendations brought the project to a successful close.”

    — Menka Uttamchandani, Analytics & Insights

  • “Maria is a fantastic design leader who drives alignment and advocates for design thinking, research, and operational excellence.”

    — Ian Muirhead, Strategic Product & Design Leadership

  • “Maria has a rare blend of creativity, warmth, and strategic thinking. Her ability to see the big picture while attending to the finest details is exceptional.”

    — Alan Cunnane, Consulting Project & Product Manager

In case we haven’t met…

I’m Maria.

I help women founders turn messy offers into clean, premium websites that sell. My background in design systems and strategy means your site is more than pretty. It is a working asset with a plan.

I keep the process personal, the timeline tight, and the results measurable. If you want a site that looks like you and works like a business, you are in the right place.

Book a call to chat more!
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Brands I have worked with:

Disney_logo_client
MtSinai_hospital_logo
Indigo_logo_client
pfizer_logo_client
nyc_logo_client

Your evolved, future self is calling. Ready to say ‘hello?’